Research is used to explore, create, and deliver value to meet the needs of a particular target market through data collection, analysis, and interpretation.


Strategy is the plan to create, promote, and distribute products or services for a target market.


Branding creates a unique identity, image, and reputation for a product or company that sets it apart, and engenders positive feelings among consumers.


Professionals build skills and knowledge to create effective strategies, understand target markets, and deliver customer value.


Effective communication is essential in marketing. It helps build customer relationships, convey messages, and foster loyalty.